Crawford Strategy recently welcomed Addie Hampton as a Communications Strategist. In this hybrid role, Addie helps our clients with public relations needs, as well as media training and crisis communication planning.

In addition to her PR role, Addie joins communications veteran, Robyn Zimmerman, in further developing and teaching Crawford Strategy’s Deliver Your Brand program. This innovative curriculum helps companies translate their vision and values into a positive customer experience by leveraging the company’s employees to be genuine representatives of their company and personal brand. Through a series of professional development training programs, including presentation and public speaking skills, executive presence and protocol, and social media conduct, this expanding platform helps align and inspire internal teams so that they become true brand ambassadors.

“I believe Deliver Your Brand sets Crawford Strategy apart from other marketing and brand strategy companies. Not only can we help clients develop their brand identities and market their services, but we can also help them harness the power of their people so that they deliver a better customer experience,” said Addie. “I’m honored to join this incredible team.”

Addie is a former television news reporter and anchor with more than six years of experience covering politics, economic development, healthcare and news of the day. She was most recently on air with WSPA-TV 7 News in Greenville. Additionally, she has coached and mentored clients for more than 5 years as an independent consultant specializing in interview, resume, image and personal brand development. She joins Crawford Strategy from the public sector where she served as a media, branding and communications strategist for a law enforcement agency.

“Addie possesses a unique skillset which we are confident will help our clients and their teams learn to truly own their brand identity and become effective spokespeople,” said Allison Mertens, Senior Vice President of Corporate Growth. “She has a passion for helping people and companies identify their strengths, tell their stories and help them truly connect with their audiences. We look forward to seeing Addie grow our Deliver Your Brand program.”

Addie is a 2011 graduate of University of Georgia with a Bachelors of Arts in Broadcast and Digital Journalism with a Political Science emphasis. A Georgia native, Addie has lived in the Upstate for five years.