American Zinc Products

The Art of the Rebuild

When American Zinc Products looked to restart a zinc recycling facility in Mooresboro, NC, they also inherited a struggling reputation in their community thanks to the previous leadership’s mismanagement. So, when they asked us to help grow their team, we knew they needed more than qualified employees—they needed their community to support them, too.

Our social team, working closely with our public relations team, built a strategy to help win over the community. Key pieces of the plan relied on sharing transparent information about safety and management, giving the community a place to ask questions and get answers, and creating content that spreads good news and positive company culture.

With a strategic blend of organic and paid social, American Zinc Products was able to hire 400+ employees and get the community back on their side along the way.