Major Changes are Coming to Google Analytics. Are You Ready? Here’s what you need to know. Google has announced that on July 1, 2023 it plans to retire its traditional Universal Analytics and replace it with an upgraded version: Google Analytics 4 (GA4). If you are...
We’ve posted before about the always-passionate, but sometimes tainted, love affair many of our team members had with Game of Thrones and its week-to-week must-watch aspect. Now, the trend continues. Over Fourth of July weekend, a lot of our teammates here at...
A topic that’s come up recently in the office? Running targeted Facebook ads in regulated industries. Specifically, running Facebook ads targeted to lookalike audiences for the banking industry. The question is: should we do it? Is this getting us into trouble? It’s a...
Imagine, if you will, that you’re walking into a grocery store to find a specific brand of almond milk. As soon as you enter, you see a maze of aisles decked out with signs leading you everywhere but the actual section where the almond milk is located. Then, an...
When discussing social media campaigns with clients, we always ask: who do you want to reach? And sometimes, we’re told: well…everyone. Our company wants everyone in the city/the region/the state with a social media account to hear more about us. But here’s the thing:...
When Crawford Strategy works with your business on a digital marketing project, chances are you’ll be asked: can we have access to your Tag Manager account? A lot of times we’re met with blank stares, mostly because we forget that sometimes digital talk can seem a...
