Actionable Insights & Team News
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Knowing Your Audience and How they Make Decisions Will Improve Your Marketing ROI
In marketing, we all want to increase sales and improve upon current ROI thresholds. This is the primary purpose of marketing, and it’s likely why you are reading this right now! A quick review of Chat GPT tells us that the purpose of marketing is to profitably...
How Consumers Become Brand Loyal
Learn how your business can build brand trust and turn prospective customers into loyal advocates.
Crawford Named one of South Carolina’s 2024 Best Places to Work
Crawford Agency Named one of South Carolina’s 2024 Best Places to Work for Seventh Consecutive Year.
How Financial Literacy Training Helps Customers Make Better Choices
Learn how improving financial literacy through marketing can lift brand favorability and grow your consumer base.
Tourism Marketing Strategies that Influence Traveler Decisions
Learn 5 key travel and tourism marketing strategies to influence traveler decision-making and boost destination visitation.
Recruit Healthcare Talent More Effectively by Understanding Their Decision-Making Process
Boost your healthcare recruitment strategy by understanding candidate decision-making.
Crawford Agency Taps Earned Media Veteran to Lead Public Relations Efforts
Crawford is proud to announce the addition of Colton Grace as its senior public relations account director. In this new role, Grace will use his extensive experience to enhance Crawford’s PR capabilities and drive exceptional outcomes for its clients.
Crawford Named one of South Carolina’s 2024 Best Places to Work
Crawford Agency Named one of South Carolina’s 2024 Best Places to Work for Seventh Consecutive Year.
How Financial Literacy Training Helps Customers Make Better Choices
Learn how improving financial literacy through marketing can lift brand favorability and grow your consumer base.
Tourism Marketing Strategies that Influence Traveler Decisions
Learn 5 key travel and tourism marketing strategies to influence traveler decision-making and boost destination visitation.
Crawford Agency Taps Earned Media Veteran to Lead Public Relations Efforts
Crawford is proud to announce the addition of Colton Grace as its senior public relations account director. In this new role, Grace will use his extensive experience to enhance Crawford’s PR capabilities and drive exceptional outcomes for its clients.
Crawford Agency Names New Award-Winning Group Creative Director
Crawford added significant strength to its creative team with the addition of Rusty Broome as group creative director. Broome brings 17 years of award-winning advertising experience, most recently serving as creative director with GSD&M in Austin, Texas.
Emotional Brand Storytelling: Dotting the “i’s” of your brand with a little pink heart
Discover why understanding emotional decision making is vital for a compelling brand storytelling strategy.