Actionable Insights & Team News
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Knowing Your Audience and How they Make Decisions Will Improve Your Marketing ROI
In marketing, we all want to increase sales and improve upon current ROI thresholds. This is the primary purpose of marketing, and it’s likely why you are reading this right now! A quick review of Chat GPT tells us that the purpose of marketing is to profitably...
Emotional Brand Storytelling: Dotting the “i’s” of your brand with a little pink heart
Discover why understanding emotional decision making is vital for a compelling brand storytelling strategy.
Tracking the Trail: UTMs are Key Tools for Understanding Consumer Journeys
Learn what UTM parameters are and how to use them to unlock key insights into the consumer journey.
The Need for Compassion
Discover how integrating compassion into your next brand strategy can revolutionize healthcare marketing campaign success.
Voice Search and Its Impact on Consumer Decisions for Financial Institutions
Financial consumers are using voice search to make important decisions. Institutions can use these three optimization strategies to stay ahead.
Sharpening Brands and Growing Together: Crawford celebrates 14th anniversary
Since 2010, Crawford has provided marketing and public relations strategy and implementation for clients in the financial services, healthcare, higher education and travel & hospitality industries, among others.
Four Decision Styles and How They Impact Consumer Choices
Learn the four main styles of decision-making, how consumers use them, and how marketers can leverage this understanding for more impactful communications.
Tracking the Trail: UTMs are Key Tools for Understanding Consumer Journeys
Learn what UTM parameters are and how to use them to unlock key insights into the consumer journey.
Voice Search and Its Impact on Consumer Decisions for Financial Institutions
Financial consumers are using voice search to make important decisions. Institutions can use these three optimization strategies to stay ahead.
Sharpening Brands and Growing Together: Crawford celebrates 14th anniversary
Since 2010, Crawford has provided marketing and public relations strategy and implementation for clients in the financial services, healthcare, higher education and travel & hospitality industries, among others.
Four Decision Styles and How They Impact Consumer Choices
Learn the four main styles of decision-making, how consumers use them, and how marketers can leverage this understanding for more impactful communications.
4 Ways to Leverage Social Listening in Higher Education
Learn 4 easy ways you can use social listening to boost your next higher education marketing strategy.
E-Commerce Marketing Strategies to Influence Consumer Purchase Decisions
Understand the consumer decision-making process and what e-commerce tactics can be implemented to increase sales and achieve your marketing goals.