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Knowing Your Audience and How they Make Decisions Will Improve Your Marketing ROI
In marketing, we all want to increase sales and improve upon current ROI thresholds. This is the primary purpose of marketing, and it’s likely why you are reading this right now! A quick review of Chat GPT tells us that the purpose of marketing is to profitably...
Featured Blogs
Artificial Intelligence: The Great Disruptor That Will Aid Both Agencies and Clients Alike
Learn how generative AI stands poised to support and enhance the capabilities of creative agencies by unlocking new levels of innovation and efficiency.
Travel 2024: Ins and Outs
Maximize your destination marketing strategy by discovering 2024’s latest travel planning trends.
Medical Misinformation is Putting Patients at Risk
Learn six effective ways leveraging the right PR strategy can combat medical misinformation.
Artificial Intelligence: The Great Disruptor That Will Aid Both Agencies and Clients Alike
Learn how generative AI stands poised to support and enhance the capabilities of creative agencies by unlocking new levels of innovation and efficiency.
Travel 2024: Ins and Outs
Maximize your destination marketing strategy by discovering 2024’s latest travel planning trends.
Medical Misinformation is Putting Patients at Risk
Learn six effective ways leveraging the right PR strategy can combat medical misinformation.
Recent Blogs
Micro-Influencers for Healthcare Marketing:
5 Key Questions for Campaign Success
As marketers, we know that influence is a key factor in decision-making. Peer-to-peer influence—especially in the social media space—drives consumers to open their wallets, and inspires them to make decisions on everything from which clothing brands they should...
Knowing Your Audience and How they Make Decisions Will Improve Your Marketing ROI
In marketing, we all want to increase sales and improve upon current ROI thresholds. This is the primary purpose of marketing, and it’s likely why you are reading this right now! A quick review of Chat GPT tells us that the purpose of marketing is to profitably...
Crawford Bolsters Leadership Team
Crawford grew several of its largest and most long-standing client relationships, while also expanding its roster of national and regional accounts, leading to several important moves. Notably, Crawford named Bryant Lambert as senior vice president, client...
Crawford wins Four Platinum and Four Gold MarCom Awards
Crawford is honored to announce its remarkable achievement at the 2023 MarCom Awards, where the agency won nine awards. The MarCom Awards, which celebrate excellence in marketing and communication, is a globally recognized competition honoring industry...
Crawford celebrates its sixth consecutive year as a Best Place to Work in South Carolina
Want to put a price on happiness? Burnout costs the U.S. more than $300 billion a year in absenteeism, turnover, diminished productivity, and medical, legal, and insurance costs. Stress makes people nearly three times as likely to leave their jobs, temporarily...
Crawford Expands Public Relations And Client Services Team
Crawford recently welcomed two individuals to its team. Meghan Murphy joins as account executive and Jake Anthony joins as public relations account coordinator. They will provide support to Crawford clients as the agency continues to grow and expand its service...
Micro-Influencers for Healthcare Marketing:
5 Key Questions for Campaign Success
As marketers, we know that influence is a key factor in decision-making. Peer-to-peer influence—especially in the social media space—drives consumers to open their wallets, and inspires them to make decisions on everything from which clothing brands they should...
Knowing Your Audience and How they Make Decisions Will Improve Your Marketing ROI
In marketing, we all want to increase sales and improve upon current ROI thresholds. This is the primary purpose of marketing, and it’s likely why you are reading this right now! A quick review of Chat GPT tells us that the purpose of marketing is to profitably...
Crawford Bolsters Leadership Team
Crawford grew several of its largest and most long-standing client relationships, while also expanding its roster of national and regional accounts, leading to several important moves. Notably, Crawford named Bryant Lambert as senior vice president, client...
Crawford wins Four Platinum and Four Gold MarCom Awards
Crawford is honored to announce its remarkable achievement at the 2023 MarCom Awards, where the agency won nine awards. The MarCom Awards, which celebrate excellence in marketing and communication, is a globally recognized competition honoring industry...
Crawford celebrates its sixth consecutive year as a Best Place to Work in South Carolina
Want to put a price on happiness? Burnout costs the U.S. more than $300 billion a year in absenteeism, turnover, diminished productivity, and medical, legal, and insurance costs. Stress makes people nearly three times as likely to leave their jobs, temporarily...
Crawford Expands Public Relations And Client Services Team
Crawford recently welcomed two individuals to its team. Meghan Murphy joins as account executive and Jake Anthony joins as public relations account coordinator. They will provide support to Crawford clients as the agency continues to grow and expand its service...