A Sign of Things to Come
The Camperdown Development in Downtown Greenville, SC is now one of the most eye-catching, visibly striking elements of our city’s skyline. But for a while, it was (in all honesty) perceived as an eyesore—for whatever reason, red clay, cranes, and rebar don’t scream “sexy” to most people.
Fall for Greenville, the city’s biggest and most well-attended public event, happened to occur during Camperdown’s not-so-photogenic days. So, we added some curb appeal in the form of guerilla marketing. We posted signs all along the property fence to let the thousands of event attendees know that this site will someday be their next favorite spot in the city. As a result, we saw our social following increase by 80%.