Digital Marketing Strategist

Job Description

Greenville, SC

Responsible for managing, optimizing, and reporting on client digital marketing campaigns across multiple channels. This is a hands-on position that requires strong technical skills, knowledge of multiple digital advertising platforms, and an ability to analyze and draw conclusions from data. This person must be detail oriented, with a proven ability to multi-task in a fast-paced agency environment.

The ideal candidate will have 2-3 years of experience in the following:

  • Setting up ad campaigns from scratch in at least Google Ads, Facebook, and LinkedIn
  • Managing client budgets across multiple marketing channels and staying on budget
  • Running and optimizing multiple digital marketing campaigns for multiple clients at one time
  • Setting up goal and conversion tracking in Google Tag Manager and Analytics
  • Analyzing the success of the online campaigns against established KPIs
  • Making recommendations for improvement to leadership based on real-time data analysis
  • Evaluating and working with vendors to run (or direct experience running) native and content-acceleration campaigns
  • SEO optimizing webpages, including UI and UX best practices

All Crawford team members are expected to exemplify our agency’s five Core Values, listed below.

QUALITY – Commitment to high standards and pride of ownership.
RESPONSIBILITY – Consistently reliable and accountable for work product.
FLEXIBILITY – Open to new things and ideas – adventurous.
RESPECT – Esteem and appreciation for each other, our clients, and our community.
ATTITUDE – Positive and supportive attitude.

Key Duties & Responsibilities

  • Developing campaign strategies based on client budgets, goals, and target audience
  • Keyword research for SEO and SEM
  • Setting up and launching text, video, display, and social campaigns across multiple platforms.
  • Running and optimizing campaigns against key KPIs
  • Analyzing analytics data and campaign results to identify opportunities for improvement
  • Providing data insights and recommendations to leadership based on campaign performance of evolving client needs
  • Developing monthly, quarterly, year-over-year and/or end-of-campaign client reports
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Requirements

In order to work effectively as a digital strategist, you must have a passion for all things digital marketing, a desire to work in a heavily data-driven environment, and experience working in the following platforms:

  • Google Analytics or Analytics 360
  • Google Ads (includes YouTube) or DoubleClick
  • Facebook Business Manager
  • LinkedIn Campaign Manager
  • Google Tag Manager
  • Google Data Studio
  • Microsoft Word, Excel, and PowerPoint
  • Google Drive, Basecamp, or a similar cloud-based platform (Preferred)
  • SEMRush, Raven Tools, Moz, or a similar SEO optimization platform (Preferred)

Candidates must also have foundational knowledge of SEM, SEO, and social media marketing best practices, as well as understand the following forms of campaign measurement: CPM, View Rate, CPV, CTR, CPC, CPM, CPA, CPL, ROAS, SOV

A Google Analytics and at least 1 Google Ads certification are required. A Bachelor’s Degree in marketing, digital media, communications, website design or related field from an accredited college or university is preferred.

Does this sound like you? Click the Apply Now button to email us your resume. Be sure to include your elevator speech on why we should hire you! We look forward to meeting you!