As higher education institutions began to feel the effects of the impending enrollment cliff—expedited by the COVID19 pandemic—the University of West Georgia (UWG) was determined to stay ahead of the curve. Crawford had the opportunity to begin a partnership with UWG...
When you create content for your brand, are you speaking to Mark, Rachel, Sally or Justin? If you can’t answer this, who are you selling to? These days, marketing is personal, and without a clear picture of your audience, you’re missing out on a golden opportunity to...
We are thrilled to announce the launch of a new service and proprietary program, Deliver Your Brand. The Deliver Your Brand service will help organizations leverage their employees to build their brand. The innovative Deliver Your Brand curriculum will help companies...
Marion Crawford, President and CEO of Crawford Strategy, recently participated in the Becker Group Business Strategy Roundtable in Chicago. The moderated panel discussion focused on strategies for business growth and team motivation. “At Crawford Strategy, one of our...
Crawford Strategy was recently recognized with four Mercury awards and one Silver Wing award at the annual Mercury Awards ceremony held by the South Carolina chapter of the Public Relations Society of America (SCPRSA). At the ceremony, outstanding individual public...
Most businesses know they need to have an advertising and marketing campaign, but with today’s ever-evolving media marketplace, many are confused about how to develop it. Click to listen to Marion Crawford, owner of Crawford Strategy discuss why she believes a...