Stranger Things – Is OTT Killing the Linear TV Star?
We’ve posted before about the always-passionate, but sometimes tainted, love affair many of our team members had with Game of Thrones and its week-to-week must-watch aspect. Now, the trend continues. Over Fourth of July weekend, a lot of our teammates here at...
Social Media Updates You Shouldn’t Miss
Those pesky social media platforms are at it again! This time, some changes made to our favorite places on the internet could have serious implications for social media marketers. We did our best to break down what social will look like in the future—at least until...
Should Regulated Industries Market to Lookalike Audiences?
A topic that’s come up recently in the office? Running targeted Facebook ads in regulated industries. Specifically, running Facebook ads targeted to lookalike audiences for the banking industry. The question is: should we do it? Is this getting us into trouble? It’s a...
People Matter, and Other Rules of Thumb to Consider for a Better User Experience
Imagine, if you will, that you’re walking into a grocery store to find a specific brand of almond milk. As soon as you enter, you see a maze of aisles decked out with signs leading you everywhere but the actual section where the almond milk is located. Then, an...