Have you heard? Google is pulling the plug on Analytics.

Have you heard? Google is pulling the plug on Analytics.

Major Changes are Coming to Google Analytics. Are You Ready? Here’s what you need to know. Google has announced that on July 1, 2023 it plans to retire its traditional Universal Analytics and replace it with an upgraded version: Google Analytics 4 (GA4). If you are...
Social Media Updates You Shouldn’t Miss

Social Media Updates You Shouldn’t Miss

Those pesky social media platforms are at it again! This time, some changes made to our favorite places on the internet could have serious implications for social media marketers. We did our best to break down what social will look like in the future—at least until...
Should Regulated Industries Market to Lookalike Audiences?

Should Regulated Industries Market to Lookalike Audiences?

A topic that’s come up recently in the office? Running targeted Facebook ads in regulated industries. Specifically, running Facebook ads targeted to lookalike audiences for the banking industry. The question is: should we do it? Is this getting us into trouble? It’s a...
Go Big or Go Home? Not on Social Media.

Go Big or Go Home? Not on Social Media.

When discussing social media campaigns with clients, we always ask: who do you want to reach? And sometimes, we’re told: well…everyone. Our company wants everyone in the city/the region/the state with a social media account to hear more about us. But here’s the thing:...