Written By: Michelle Herring, Associate Paid Media Director, Crawford One of the biggest benefits of digital marketing is the ability to be highly targeted. Want to reach mothers in Clemson, SC who have two children in grade school, use their mobile phones to buy toys...
Crawford is strengthening its marketing capabilities with the promotion of longtime team member Michelle Herring to associate media director and the addition of Natalie Richards as digital strategist. Crawford continues to see exponential growth in requests for...
Major Changes are Coming to Google Analytics. Are You Ready? Here’s what you need to know. Google has announced that on July 1, 2023 it plans to retire its traditional Universal Analytics and replace it with an upgraded version: Google Analytics 4 (GA4). If you are...
We’ve posted before about the always-passionate, but sometimes tainted, love affair many of our team members had with Game of Thrones and its week-to-week must-watch aspect. Now, the trend continues. Over Fourth of July weekend, a lot of our teammates here at...
Those pesky social media platforms are at it again! This time, some changes made to our favorite places on the internet could have serious implications for social media marketers. We did our best to break down what social will look like in the future—at least until...
A topic that’s come up recently in the office? Running targeted Facebook ads in regulated industries. Specifically, running Facebook ads targeted to lookalike audiences for the banking industry. The question is: should we do it? Is this getting us into trouble? It’s a...
