Imagine, if you will, that you’re walking into a grocery store to find a specific brand of almond milk. As soon as you enter, you see a maze of aisles decked out with signs leading you everywhere but the actual section where the almond milk is located. Then, an...
When discussing social media campaigns with clients, we always ask: who do you want to reach? And sometimes, we’re told: well…everyone. Our company wants everyone in the city/the region/the state with a social media account to hear more about us. But here’s the thing:...
When Crawford Strategy works with your business on a digital marketing project, chances are you’ll be asked: can we have access to your Tag Manager account? A lot of times we’re met with blank stares, mostly because we forget that sometimes digital talk can seem a...
