Crawford Strategy recently welcomed Craig Tobin as traffic coordinator. In this important role, Craig manages the agency’s project workflow and communicates between various departments to share project goals and deliver quality results to clients within the expected time frame.

“Coming from the world of manufacturing and design, I’m thrilled at the opportunity to join an agency known for creative thinking,” said Craig. “This dynamic and diverse team brings out my best potential and provides the ability to learn and develop, both personally and professionally. Crawford Strategy is showing everyone what a full-service agency can do for brands. It is a pleasure to work with such a high-level team in a lively workplace.”

Craig has more than eight years of professional experience and brings a background in marketing, design and digital communications. Born and raised in Scotland, he received a bachelor’s degree in computer animation and digital art from The University of the West of Scotland. His education led to roles at New Pig Corporation, The Greener Deal and Intelligent Data where he managed marketing and communications initiatives, including the planning and execution of creative materials. Craig’s experience with multiple projects across various business divisions lends itself to the role and will support Crawford Strategy as the agency experiences continued growth with a diverse mix of clients.

“We are thrilled to welcome Craig with his project management experience and enthusiastic attitude that will benefit this important role in the company,” said Allison Mertens, SVP Director of Corporate Growth. “He values both the creative process and understands the importance of delivering business results in a fast-paced environment. We are confident in his ability to make us a stronger company.”

A new resident of Greenville, Craig enjoys exploring the Upstate with his wife and dog.