Crawford Selected to Elevate Four Unique Brands

Agency now working with SinuSonic, Patriots Point, Indiana Wesleyan University, and Dillard-Jones Builders on communications efforts.

Crawford, a full-service marketing and branding agency, is honored to add four diverse, top-tier brands to its client roster. These new clients include SinuSonic, Patriots Point Naval & Maritime Museum, Indiana Wesleyan University, and Dillard-Jones Builders. Together, these brands span multiple industries with global reach and influence.

“We are truly honored to partner with these brands, each one in their own unique stage of growth and development. We are partnering with them closely to implement marketing strategies that will best help them reach their specific goals,” said Andy Windham, president and chief strategy officer at Crawford. “As Crawford celebrates its tenth anniversary in 2020, we are grateful to be able to provide a broad array of marketing solutions that ensure enduring success for our clients.”

SinuSonic, based in Columbia, South Carolina, is a first-of-its-kind, multi-patented medical device. When placed over the nose, the device uses acoustic vibration and gentle oscillating pressure for all-natural relief of nasal congestion. Developers recently celebrated the product’s first anniversary on the market. In that time, 10,000 units have been sold to customers in all 50 states and around the globe. Independent medical studies have returned overwhelmingly positive results, and the product is championed by internationally-renowned physicians. Dr. Rodney Schlosser, Director of Rhinology and Sinus Surgery, and Dr. Zachary Soler, Associate Professor in the Division of Rhinology, both with the Medical University of South Carolina, serve as the company’s medical directors. Crawford’s award-winning public relations, creative, social, and digital marketing teams are working closely with SinuSonic to elevate brand recognition and drive nationwide sales.

Patriots Point Naval & Maritime Museum is a must-see Charleston-area destination allowing visitors to board and tour the WWII aircraft carrier, USS Yorktown and its National Medal of Honor Museum, among other interactive attractions. Patriots Point Naval & Maritime Museum serves as a national destination of excellence for the preservation and education of current and future generations about America’s history, traditions, and values. Crawford is honored to be this historic destination’s agency of record, supporting this unique venue with innovative social media and traditional and digital marketing campaigns.

Indiana Wesleyan University is a top Christian comprehensive university of The Wesleyan Church located in Marion, Indiana. Today it serves nearly 13,000 students between its residential campus, online and regional education programs, and Wesley Seminary. IWU is regionally accredited by the Higher Learning Commission and offers more than 80 undergraduate degrees, as well as an expanding list of graduate degree programs to residential students representing more than 80 Christian denominations and 10 foreign countries. Crawford’s creative and digital marketing teams are working closely with IWU to optimize website user’s online experience and to drive enrollments.

Dillard-Jones Builders is the leading design-builder of high-performance custom homes in Upstate South Carolina & Western North Carolina. With a staggering 350 years of collective residential building experience coupled with an all-inclusive approach, Dillard-Jones is a regional favorite for cultivating a high-performance, high-luxury home, and overall experience. Crawford began working with Dillard-Jones just prior to the pandemic and has supported them throughout the year on significant projects like a new website and a signature brochure to help inspire new and existing client projects.

“In a year as uncertain as 2020 has been for so many, we consider it a great privilege to earn the trust of these outstanding organizations who have chosen us as their communication partner,” said Allison Mertens, Crawford’s senior vice president of corporate growth. “As we walk alongside them to advance their goals, it is our continued mission to reflect our core values of quality, responsibility, respect, positive attitudes, and flexibility. Especially flexibility!”

Named one of the 20 fastest-growing small businesses in South Carolina for 2020 by SC Biz News, Crawford has expanded to include more than 30 talented individuals, including writers, graphic and web designers, digital strategists, media planners, account managers, and PR professionals, among others. As a full-service agency, Crawford taps every available resource to provide superior marketing, public relations, and creative support for these new clients, as well as its existing client roster. Crawford clients range from a Fortune 500 manufacturing company to a nationally recognized regional bank, renowned tourism destinations, and top-ranked higher education institutions.