Crawford is strengthening its marketing capabilities with the promotion of longtime team member Michelle Herring to associate media director and the addition of Natalie Richards as digital strategist. Crawford continues to see exponential growth in requests for strategic media plans and digital marketing services.
“Michelle has played an essential role in developing and expanding our media team,” said Andy Windham, president and chief strategy officer of Crawford. “She has implemented unique, creative campaigns and consistently driven outstanding results for her clients to reach their goals. We are excited to see her continue to elevate the team in her new role.”
Herring has been with Crawford for more than six years and previously served as senior digital media strategist. In this expanded role of associate media director, Herring will lead the growing media team in developing and executing results-driven campaigns for clients across a variety of channels.
“I’m passionate about working with clients to understand their goals and figuring out the right mix of media to drive results. Over the years, Crawford has afforded me opportunities to expand my marketing expertise across both digital and traditional channels. It’s been extremely fulfilling to develop my career at Crawford and I’m thrilled to continue in this new position,” said Herring. “We continue to see high demand for digital marketing services, and I’m excited to grow the team with the addition of Natalie Richards. I know her knowledge and expertise will be a huge benefit to current and future clients.”
Richards comes to Crawford with five years of digital marketing experience. Her skill set includes SEO, paid social media and Google Ads. In her previous role, she served as digital marketing coordinator for 9Round where she oversaw the development and execution of campaigns for multiple franchises.
“I look forward to diversifying my experience working with Crawford’s clients in multiple industries and to learn from a well-versed digital media team that has achieved so much success for their clients,” added Richards.