Travel & Hospitality Marketing

Travel, tourism, and hospitality marketing is our passion. With a focus on results, we craft the stories that make people long to visit and deliver these messages to the right people at the right time.

We bring expertise across a broad range of destination marketing categories from beach and mountain destinations to resorts to entertainment venues and more. Our approach starts with a deep understanding of the travel decision-maker, is built upon a solid strategic brand strategy, and is delivered by award-winning creative through digital, traditional, and non-traditional channels.

For travel and hospitality marketers that seek a collaborative partner who can take their vision, build their brand, and achieve their goals, Crawford is packed and ready to go.

0Years of Experience
Total Projects

Tourism Clients

Services Provided

  • Advertising
  • Brand Development
  • Community Relations
  • Copywriting
  • Content Marketing
  • Digital Media
  • E-commerce
  • Email Marketing
  • Experiential
  • Graphic Design
  • Photo / Video / Illustration
  • Public / Media Relations
  • Research
  • Search Engine Optimization
  • Social Media
  • Strategic Planning
  • Traditional Media
  • Website Development
Team Experience
Visit NC Smokies logo
Patriot's Point Naval & Maritime Museum logo
University of South Carolina Upstate
Southern Wesleyan University
Clemson University
University of Florida & University of FL Online
Tennessee College Network
CCES Christ Church Episcopal School
Tennessee College Network
Tidewater Community College
HCC Haywood Community College
North Carolina's Brunswick Islands logo
Greenville Technical College
Tennessee College Network
Tennessee College Network
Tennessee College Network
TCTC Tri-County Technical College
North Myrtle Beach travel logo
Fuddruckers Restaurant logo
TCTC Tri-County Technical College
TCTC Tri-County Technical College
TCTC Tri-County Technical College
TCTC Tri-County Technical College
Courtyard by Marriott company logo
City of Greenville SC logo
GSP (Greenville/Spartanburg) International Airport logo
Franciscan University of Steubenville
East Tennessee State University
Deleware Technical Community College
CCES Christ Church Episcopal School
CCES Christ Church Episcopal School

Client Spotlight

Haywood Tourism Development Authority

We began working with Haywood County in 2015. Providing the full range of strategy, creative, and media services we have created two noteworthy campaigns that have been recognized as finalists in the U.S. Travel Association’s ESTO awards. The quirky, award-winning “Hay Now” campaign made its debut in 2017 and found its way into the vocabulary of the marketplace and local community – with industry partners often greeting each other with a friendly “Hay Now!”

Even more importantly, the campaign helped the TDA drive the destination to double digit increases in tourism impact over three years. After a 2-year break from the campaign during the pandemic, and entering the TDA’s 2022-23 fiscal year, the “Hay Now ” campaign  made a return visit and built on the original campaign’s equity and took “Hay Now” to an even higher level – with a fresh new take on the destination’s easygoing, whimsical, and fun personality.

Some examples from this initiative:

Don’t take our word for it…

​​​“I’ve been with the TDA 16 years now and I have worked with many agencies, this one is by far the best, the easiest to work with. I just love working with them. They’re fantastic.”

Ashley Rice, Marketing Manager / Haywood County TDA

Tourism & Hospitality Case Studies

Haywood County

Brand Development

See how Crawford used branding and strategy to help elevate the Haywood County brand to new levels in the tourism market.

Haywood County

Embrace Unusual

The last few years have been...well, unusual. Discover how we got cracking on ways to draw people into the beautiful North Carolina Smoky Mountains.