Travel & Hospitality Marketing

Travel, tourism, and hospitality marketing is our passion. With a focus on results, we craft the stories that make people long to visit and deliver these messages to the right people at the right time.

We bring expertise across a broad range of destination marketing categories from beach and mountain destinations to resorts to entertainment venues and more. Our approach starts with a deep understanding of the travel decision-maker, is built upon a solid strategic brand strategy, and is delivered by award-winning creative through digital, traditional, and non-traditional channels.

For travel and hospitality marketers that seek a collaborative partner who can take their vision, build their brand, and achieve their goals, Crawford is packed and ready to go.

Haywood Tourism Development Authority

We began working with Haywood County in 2015. Providing the full range of strategy, creative, and media services we have created two noteworthy campaigns that have been recognized as finalists in the U.S. Travel Association’s ESTO awards. The quirky, award-winning “Hay Now” campaign made its debut in 2017 and found its way into the vocabulary of the marketplace and local community – with industry partners often greeting each other with a friendly “Hay Now!”

Even more importantly, the campaign helped the TDA drive the destination to double digit increases in tourism impact over three years. After a 2-year break from the campaign during the pandemic, and entering the TDA’s 2022-23 fiscal year, the “Hay Now ” campaign  made a return visit and built on the original campaign’s equity and took “Hay Now” to an even higher level – with a fresh new take on the destination’s easygoing, whimsical, and fun personality.