Crawford, a full-service marketing and branding agency, recently welcomed industry veteran Jane Finney Hall as Account Director. In this newly created role, she will lead the development of integrated marketing campaign strategies that achieve business results and serve as a lead liaison between the agency and many Crawford clients.
“This agency’s reputation is continuing to grow in the region and I am proud to join such a well-respected and dynamic group of professionals,” said Jane. “I look forward to drawing upon my varied past experiences to inspire our team and create insights-driven marketing strategies for Crawford’s clients.”
As Account Director, Jane will be responsible for maintaining and strengthening relationships between the agency and clients in industries that currently range from destination marketing and healthcare to banking and higher education. She will also foster and build upon Crawford’s core objective to be a strategic partner that is focused on achieving clients’ business goals with creative solutions. She will also be charged with leading the team to provide clients with fresh and experienced thinking, while also meeting their needs through consistent contact and appropriate utilization of agency resources.
“We exist to help our clients succeed in their stated goals by bringing them marketing ideas that are strategic and creative. Jane’s incredible experience takes our already strong team to the next level,” said Andrea Stegall, Crawford’s chief operations officer. “As Crawford celebrates its tenth year in business in 2020, Jane’s depth of agency management experience paired with her passion for people – both internally and with our clients – fits well into the courageous vision we’ve set for the next decade.”
Jane has more than 25 years of agency experience with a background of managing accounts for national and international brands. Her experience spans a diverse range of clients within healthcare, consumer packaged goods, higher education, and financial industries. Professionally, she has worked with esteemed advertising agencies with national presence, including Y&R, Arnold Worldwide, and Grey. Jane is a graduate of Washington and Lee University in Lexington, Virginia with two bachelor’s degrees in journalism/mass communication and French, respectively.
In her spare time, Jane enjoys supporting the Junior League of Greenville and the Greenville High Booster Club, exploring downtown restaurants with her husband, Andy, and spending time with her family and two dogs.