We recently added McKoy Crawford to its team as an account coordinator. In this role, McKoy will support several account teams with research, planning, and client communication in addition to helping clients with their strategic marketing needs.
“McKoy’s vibrant personality, attentiveness, and strategic thinking are a welcome addition to Crawford’s account services team,” said Katie Disper, senior account supervisor. “Her natural ability to foster relationships with clients has already made a positive impact and we look forward to seeing her grow here at Crawford.”
McKoy has a dynamic background in marketing, public relations, and sales. Prior to joining Crawford, she gained experience at PR and marketing strategy agencies representing lifestyle, travel and tourism, and real estate brands in both Charlotte, N.C. and Washington, D.C. She also gained industry experience at Red Ventures, a global digital media company based in Charlotte.
“I’m excited to join such a passionate group of people who are dedicated to providing high-quality work for the brands they represent,” said McKoy. “I am most looking forward to diversifying and broadening my client experience and learning under the many talented and long-standing team members here.”
A native of Greenville, McKoy graduated from Indiana University and received a bachelor’s degree in management. She is an accomplished violinist, having served as a member of the university’s orchestra where she performed in concerts and charity events year-round.