Interim HealthCare of the Upstate

Helping the Helpers

Interim HealthCare of the Upstate is one of the largest home healthcare employers in the area. However, they were having a hard time identifying the right talent pool and encouraging them to apply.

Our recruitment plan started with research to narrow down our audience. We used this insight to script two day-in-the-life videos that we used to support our digital media strategy. Finally, a dedicated landing page designed to maximize conversions sealed the deal, operating as a lead-generating powerhouse.

Within a few months, the number of form submissions climbed from 37 to 102 and year-over-year applications increased by over 200%.