Nachman Norwood & Parrott

88 Keys to Connecting with the Tribe

NNP is not your average financial services firm. Their comprehensive team-based approach is unusual, and they focus on serving high net worth individuals with complex needs. In order to connect with the “tribe,” we used real clients in a non-testimonial creative approach. The campaign allows potential clients to see their peers in a new light, and it positions NNP as a behind-the-scenes pillar for their own personal confidence.