North Myrtle Beach
Keeping Visitors Connected To The Coast
Social media is one of the best ways for travelers to discover and stay connected to a destination. When the NMB Convention & Visitors Bureau asked Crawford to manage content creation for the destination’s social media accounts, Crawford developed a thoughtful strategy that would position these channels as a trusted source of information, much like their brick-and-mortar Visitors Center on Highway 17 does.
Knowing each post serves as an opportunity to inform, connect, inspire, or strike an emotional chord that makes travelers long to return, Crawford developed key themes that resonated with the brand’s values and focused topic buckets of different subjects in order to keep a fresh and steady stream of content.
The result? In one year:
- Post Volume Up 60%
- Followers Up 26%
- Impressions Up 14% To More Than 1M