Carissa Niewinski

Group Director of Media and Analytics

Carissa carries 20 years of marketing experience in traditional and digital media. She spent 7 years working for Dentsu, and has agency experience at Edelman and 22Squared. Her expertise has assisted recognizable brands such as Gucci, Toyota, Levi’s, Peloton, and Ann Taylor, as well as Strayer University and Explore Asheville. She has advanced certifications for Google (AI, YouTube, Google Ads, SA360 & GA4) & Microsoft (Ads & AI). Carissa’s career is full of leaps and bounds, just like her background in dance. She currently works and performs at the International Ballet of Greenville and instructs dance classes when she is out of the office.  

Abbie with ceramics and working apron

What's one thing you can't go a day without?

Music.

Describe your life in 5 words or less.

Always spreading love and magic!

Describe the state of your desk on any given day?

Organized chaos with a hint of dog hair and a dash of glitter.

What are your hobbies?

Dance, billiards (which I’m surprisingly good at), disc golf (which I’m surprisingly bad at), watching a ridiculous amount of competitive cooking shows and then making ridiculously fancy meals

Carissa Niewinski portrait
Carissa Niewinski portrait

Finish the sentence: When in doubt...

Add sparkles.

What is the most courageous thing you've ever done?

Moved to LA exactly on my 18th birthday.