Southern Wesleyan University

Why I SWU

In this testimonial campaign entitled, “Why I’m Going Back to School at Southern Wesleyan,” actual adult students speak from the heart about their very personal motivating factors for pursuing a college degree. The campaign is brought to life by making SWU (pronounced “swoo”) a playful verb that serves as a platform for social media, but more importantly, reinforces Southern Wesleyan name recognition throughout the campaign.