Sumter Police Department
1,000 Reasons to Join the Force
Nestled in the heart of South Carolina, Sumter County is rich in history with a forward thinking and progressive spirit. Though a great place to live and work, the Sumter Police Department was experiencing a decline in attracting applicants to join the force.
Crawford stepped up to bat with a multifaceted plan that included three intentionally designed videos that showcased the officers, the community, and the benefits of the job. These videos were used on all digital platforms which included a robust paid advertising strategy. Within several weeks, the number of applications received in a month skyrocketed over 1,000% above benchmarks and the numbers just keep growing.