United Community Bank

Bringing Banking to Life

United Community Bank strongly believes in the power of relationships. Its frontline team members –branch tellers and CSRs– are essential in matching customers with the best financial solutions possible.
Our goal was to educate branch employees on how to identify customers who might benefit from United’s robust set of Treasury Management services. Our team proposed video animation as an engaging, memorable way to communicate the necessary information about a complex topic.

Our creative team wrote, concepted, and produced this video that both explains what Treasury Management services are, as well as how to identify when these products would be a good fit for a customer. This video can be shown at regional team meetings or sales huddles at the branches. It also can be easily shared and accessed digitally for quick reference.