Your brand is more than a logo—it’s your creed. It’s more than a slogan—it’s your reputation. At Crawford, we’ve built a business on helping rising star brands become unforgettable. Yet, we realize that a company’s brand is only as good as the employees who deliver it. An inspired team is truly your best asset. That’s where Crawford’s Deliver Your Brand program comes in.

Our proprietary curriculum will help your company translate its vision and values into a positive customer experience by leveraging your employees, from executives to entry-level. Our integrated training programs focus on communication, appearance, and behavior to transform your teams from employees into brand ambassadors.

Benefits of Deliver Your Brand

We believe Deliver Your Brand is a game-changer for companies. When you work with us, we’ll help create engaged employees who “deliver” your company brand in the way they behave, appear, and communicate to your customers and your community.
  • Generate greater engagement among your employees, leading to better productivity
  • Elevate a cohesive company culture that understands and exceeds goals and objectives
  • Close generational gaps between your millennial, gen-x, and baby boomer employees
  • Inspire leadership and initiative from employee base
  • Improve or grow your external brand reputation
  • Recruit better people for your team, reducing employee turnover and associated costs
  • Garner peace of mind when sending company representatives to networking or business functions

Services and Specialties

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What You Do

Successful companies know what they do, whether they’re manufacturing a product, providing a service, or advocating for a cause. Likewise, good employees should know what they do for their company. But what’s beyond the elevator pitch or job description?

Through the WHAT portion of the program, we will help you delve into the basics of your brand and help employees understand how their personal brand impacts the company brand and the importance of aligning the two.

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Why You Do It

We believe that what people do is more meaningful when they know why they are doing it. When we know our why, our what has more impact.

Through the WHY portion of the program, we will challenge employees of all levels to get in touch with the reason they show up to work and discuss the challenges that come with success and growth.

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How You Do It

Once your team understands what they do and why it’s important, it’s time to educate and encourage employees to achieve higher standards of success by living out the company brand.

The HOW portion of the program consists of strategies for verbal and written communication, breaking down the keys to outwardly displaying pride in your job, and inspiring your team to embrace an owner vs. renter mentality.

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A la Carte Offerings

No two companies are the same, so why should every presentation be the same? Our à la carte courses let you customize your Deliver Your Brand program to fit your priorities and goals. We offer:

  • Presentation and Public Speaking Skills
  • Social Media Conduct
  • Effective Listening
  • Interpersonal Communications
  • Executive Presence and Protocol
  • Business Writing
  • Interview Skills
  • Media Training