As more people turn to LLMs to learn about a brand or industry, it’s worth understanding how those platforms decide what to surface and what to believe. Because they lean heavily on outside sources, earned media is now shaping both how the public views a brand and how AI represents it. Two things worth doing […]
On July 28, Crawford Founder and CEO Marion Crawford will join fellow executives for a panel discussion on The New CEO Agenda: AI, Efficiency, Growth & Resilience at the Becker Business Media CEO Summit. Marion will share how Crawford is embracing AI through a people-first approach, using technology to improve efficiency and deliver greater value […]
Crawford was on the ground at the 56th Annual Travel and Tourism Research Association (TTRA) International Conference last week, spending time with researchers and destination marketers from across the globe. Our team’s favorite line from the week: “If you ask people to look back on their life and talk about some of their fondest memories, […]
For 50 years, Patriots Point has made history come to life, sharing the extraordinary stories of its ships and their crews. As our nation prepares to mark its 250th anniversary, Patriots Point continues to honor the courage, sacrifice and service that helped shape our country. Here’s to the next 50 years of connecting families, students […]
We partnered with Nothing Bundt Cakes on a digital spot tied to Sony Pictures’ The Breadwinner movie, featuring Nate Bargatze. The campaign taps into the everyday chaos (and quiet victories) of raising a family and home life, reminding us that even the smallest moments are worth celebrating. Because every win, big or small, deserves cake.
From the energy of D1 athletics to the pride that lives across campus, “Let’s Go West” was built to capture the momentum of a university on the rise and invite audiences to feel it for themselves. That story has now earned national recognition with a Telly Award. We’re proud to celebrate this work, our partners […]
For the second year in a row, Crawford has earned its Great Place To Work Certification, a recognition based on employee feedback and a signal of the agency’s continued commitment to building a culture where the right people are empowered to do their best work. According to the 2026 Great Place To Work Trust Index […]
Crawford was recently named to SCBIZ’s In the Lead: Best Women-Owned Businesses in South Carolina, recognizing companies across the state that demonstrate leadership, growth and community impact. We’re proud to keep building in Greenville by attracting strong talent, growing with our clients and contributing to the business momentum happening across South Carolina.
With 65 restaurants and 65 executive chefs, Fleming’s Prime Steakhouse & Wine Bar has 65 signature dishes worth celebrating. To showcase that individuality, we developed a campaign that swaps static menu photography for cinematic, chef-driven creative, putting each chef and each dish front and center. No two locations are the same, and this campaign makes […]
Crawford has appointed Emily Arbour as director of client strategy, a newly created role that reflects the agency’s commitment to aligning strategic thinking with client partnerships. In this role, Arbour will lead both the strategy and client relations departments, strengthening collaboration between the two functions to create a more seamless, effective client experience by further […]