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Knowing Your Audience and How they Make Decisions Will Improve Your Marketing ROI
In marketing, we all want to increase sales and improve upon current ROI thresholds. This is the primary purpose of marketing, and it’s likely why you are reading this right now! A quick review of Chat GPT tells us that the purpose of marketing is to profitably...
Featured Blogs
Medical Misinformation is Putting Patients at Risk
Learn six effective ways leveraging the right PR strategy can combat medical misinformation.
How Providing Gen Z With Financial Education Benefits Them… And You
Learn three key reasons why business leaders and marketers should be providing Gen Z with financial education.
3 Ways Higher-Education Marketing Can Influence Prospective Students
Learn three key ways an informed marketing strategy can influence student decision making and increase college enrollment.
Medical Misinformation is Putting Patients at Risk
Learn six effective ways leveraging the right PR strategy can combat medical misinformation.
How Providing Gen Z With Financial Education Benefits Them… And You
Learn three key reasons why business leaders and marketers should be providing Gen Z with financial education.
3 Ways Higher-Education Marketing Can Influence Prospective Students
Learn three key ways an informed marketing strategy can influence student decision making and increase college enrollment.
Recent Blogs
E-Commerce Marketing Strategies to Influence Consumer Purchase Decisions
Understand the consumer decision-making process and what e-commerce tactics can be implemented to increase sales and achieve your marketing goals.
Artificial Intelligence: The Great Disruptor That Will Aid Both Agencies and Clients Alike
Learn how generative AI stands poised to support and enhance the capabilities of creative agencies by unlocking new levels of innovation and efficiency.
Travel 2024: Ins and Outs
Maximize your destination marketing strategy by discovering 2024’s latest travel planning trends.
Crawford snags seven American Advertising Awards
Crawford is proud to share that we’ve won seven silver awards at American Advertising Federation (AAF) Advertising Awards in Greenville, S.C.
Is TikTok’s Time Ticking Down? Why Smart Marketers Aren’t Panicking.
With a potential TikTok ban looming, now may be the time to turn (at least a some) of their focus to other, more-stable-for-now social platforms.
Medical Misinformation is Putting Patients at Risk
Learn six effective ways leveraging the right PR strategy can combat medical misinformation.
E-Commerce Marketing Strategies to Influence Consumer Purchase Decisions
Understand the consumer decision-making process and what e-commerce tactics can be implemented to increase sales and achieve your marketing goals.
Artificial Intelligence: The Great Disruptor That Will Aid Both Agencies and Clients Alike
Learn how generative AI stands poised to support and enhance the capabilities of creative agencies by unlocking new levels of innovation and efficiency.
Travel 2024: Ins and Outs
Maximize your destination marketing strategy by discovering 2024’s latest travel planning trends.
Crawford snags seven American Advertising Awards
Crawford is proud to share that we’ve won seven silver awards at American Advertising Federation (AAF) Advertising Awards in Greenville, S.C.
Is TikTok’s Time Ticking Down? Why Smart Marketers Aren’t Panicking.
With a potential TikTok ban looming, now may be the time to turn (at least a some) of their focus to other, more-stable-for-now social platforms.
Medical Misinformation is Putting Patients at Risk
Learn six effective ways leveraging the right PR strategy can combat medical misinformation.