Learn what UTM parameters are and how to use them to unlock key insights into the consumer journey.

Discover how integrating compassion into your next brand strategy can revolutionize healthcare marketing campaign success.

Financial consumers are using voice search to make important decisions. Institutions can use these three optimization strategies to stay ahead.

Since 2010, Crawford has provided marketing and public relations strategy and implementation for clients in the financial services, healthcare, higher education and travel & hospitality industries, among others.

Learn the four main styles of decision-making, how consumers use them, and how marketers can leverage this understanding for more impactful communications.

Learn 4 easy ways you can use social listening to boost your next higher education marketing strategy.

Understand the consumer decision-making process and what e-commerce tactics can be implemented to increase sales and achieve your marketing goals.

Together, We Are Columbia is based on the principles of pride, community, welcoming, and opportunity. This new brand direction will help the City of Columbia tell their story of being a dynamic city capable of leading South Carolina into the future.

See how Crawford helped UWG move from a second-choice college to a go-to school for self-directed students who want to ‘be’ themselves not ‘find’ themselves.

Learn how generative AI stands poised to support and enhance the capabilities of creative agencies by unlocking new levels of innovation and efficiency.