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Rusty Broome Group Creative Director Portrait

Crawford Agency Names New Award-Winning Group Creative Director

Crawford added significant strength to its creative team with the addition of Rusty Broome as group creative director. Broome brings 17 years of award-winning advertising experience, most recently serving as creative director with GSD&M in Austin, Texas.

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Emotional Brand Storytelling: Dotting the “i’s” of your brand with a little pink heart

Discover why understanding emotional decision making is vital for a compelling brand storytelling strategy.

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Tracking the Trail: UTMs are Key Tools for Understanding Consumer Journeys

Learn what UTM parameters are and how to use them to unlock key insights into the consumer journey.

The Need for Compassion

Discover how integrating compassion into your next brand strategy can revolutionize healthcare marketing campaign success.

A girl uses her phone to voice search for information

Voice Search and Its Impact on Consumer Decisions for Financial Institutions

Financial consumers are using voice search to make important decisions. Institutions can use these three optimization strategies to stay ahead.

Crawford employees celebrate the agency's 14th year anniversary

Sharpening Brands and Growing Together: Crawford celebrates 14th anniversary

Since 2010, Crawford has provided marketing and public relations strategy and implementation for clients in the financial services, healthcare, higher education and travel & hospitality industries, among others.

A series of graphics display a magnifying glass, signpost, human head and mind, and lightbulb

Four Decision Styles and How They Impact Consumer Choices

Learn the four main styles of decision-making, how consumers use them, and how marketers can leverage this understanding for more impactful communications.

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4 Ways to Leverage Social Listening in Higher Education

Learn 4 easy ways you can use social listening to boost your next higher education marketing strategy.

A person makes an online purchase with their computer and mobile phone

E-Commerce Marketing Strategies to Influence Consumer Purchase Decisions

Understand the consumer decision-making process and what e-commerce tactics can be implemented to increase sales and achieve your marketing goals.

A man wearing a new hat with the City of Columbia logo looks out over a busy park

City of Columbia

Together, We Are Columbia is based on the principles of pride, community, welcoming, and opportunity. This new brand direction will help the City of Columbia tell their story of being a dynamic city capable of leading South Carolina into the future.

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