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Travel 2024: Ins and Outs

Maximize your destination marketing strategy by discovering 2024’s latest travel planning trends.

Crawford Addy Awards

American Advertising Federation Awards

Crawford is proud to share that we’ve won seven silver awards at American Advertising Federation (AAF) Advertising Awards in Greenville, S.C.

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Is TikTok’s Time Ticking Down? Why Smart Marketers Aren’t Panicking.

With a potential TikTok ban looming, now may be the time to turn (at least a some) of their focus to other, more-stable-for-now social platforms.

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Medical Misinformation is Putting Patients at Risk

Learn six effective ways leveraging the right PR strategy can combat medical misinformation.

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7 Ways Social Listening Makes Dollars and Sense

Learn seven easy ways to use social listening to improve your social media marketing strategy.

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How Providing Gen Z With Financial Education Benefits Them… And You

Learn three key reasons why business leaders and marketers should be providing Gen Z with financial education.

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Artificial Intelligence in Healthcare for a Better Patient Experience

Learn five key reasons why using artificial intelligence in healthcare can improve patient experiences.

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3 Ways Higher-Education Marketing Can Influence Prospective Students

Learn three key ways an informed marketing strategy can influence student decision making and increase college enrollment.

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Why Google’s Deleting Analytics Data on July 1 and How to Export It

More than 28 million U.S. websites stand to lose up to 18 years of historic data when Google permanently deletes Universal Analytics from its servers on July 1, 2024. Here’s everything you need to know about why they’re doing it, and how to save your data.

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How Emotions Affect Financial Decision-Making

Financial planning, especially as consumers get older and begin to approach retirement age, takes on a greater level of importance. With so much information available to consumers in today’s landscape it would be easy to think decisions are driven by research and rational factors.

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