According to the National Institute of Mental Health, nearly one-third (31%) of American teenagers suffer from anxiety disorder. Additionally, per a recent study conducted by Gallup and the Lumina Foundation, among adults aged 17-27, “emotional stress” was the fourth leading cause reported as the reason for not attending an institute of higher learning. It’s clear: […]
As marketers, we know that influence is a key factor in decision-making. Peer-to-peer influence—especially in the social media space—drives consumers to open their wallets, and inspires them to make decisions on everything from which clothing brands they should wear to what snack brands they should add to their grocery cart. So it should come as […]
In marketing, we all want to increase sales and improve upon current ROI thresholds. This is the primary purpose of marketing, and it’s likely why you are reading this right now! A quick review of Chat GPT tells us that the purpose of marketing is to profitably identify, service, and retain customers. (We probably did […]
Crawford grew several of its largest and most long-standing client relationships, while also expanding its roster of national and regional accounts, leading to several important moves. Notably, Crawford named Bryant Lambert as senior vice president, client relations. In this newly created role, Lambert will focus on deepening Crawford’s client relationships, implementing innovative marketing and communications […]
Crawford is honored to announce its remarkable achievement at the 2023 MarCom Awards, where the agency won nine awards. The MarCom Awards, which celebrate excellence in marketing and communication, is a globally recognized competition honoring industry professionals’ exceptional creativity and dedication. “I am incredibly proud of our team, who consistently go above and beyond to […]
Want to put a price on happiness? Burnout costs the U.S. more than $300 billion a year in absenteeism, turnover, diminished productivity, and medical, legal, and insurance costs. Stress makes people nearly three times as likely to leave their jobs, temporarily impairs strategic thinking, and dulls creative abilities, according to an article in Harvard Business Review. “When people are stressed, the […]
Crawford recently welcomed two individuals to its team. Meghan Murphy joins as account executive and Jake Anthony joins as public relations account coordinator. They will provide support to Crawford clients as the agency continues to grow and expand its service offerings. “We are excited for Meghan and Jake to join us,” said Chief Operating Officer […]
One of the biggest benefits of digital marketing is the ability to be highly targeted. Want to reach mothers in Clemson, SC who have two children in grade school, use their mobile phones to buy toys on Amazon, drive Toyotas, and have a 700+ credit score – but only on days it’s raining? Done. As […]
Crawford is proud to announce it has been awarded the 2023 Bronze certification by EcoVadis, the world’s most trusted provider of business sustainability ratings. Crawford participates in an annual survey that evaluates business practices related to environment, labor & human rights, ethics and sustainable procurement. As measured against other companies its size, Crawford scored high in […]
Crawford recently welcomed three new team members, promoted two invaluable performers and honored a milestone anniversary. Andrea Stegall Andrea Stegall, chief operating officer celebrates a decade with Crawford, Wendy McCarthy joins as director of public relations, David Squibb as senior copywriter, Dottie Hollis serves as operations coordinator, McKoy Crawford has been elevated to account executive […]