Crawford at TTRA 2026

Crawford was on the ground at the 56th Annual Travel and Tourism Research Association (TTRA) International Conference last week, spending time with researchers and destination marketers from across the globe.

Our team’s favorite line from the week: “If you ask people to look back on their life and talk about some of their fondest memories, nearly every time they will mention an experience they had while traveling.”

Travel is deeply personal because it shapes memories, connects people to places and gives communities meaningful stories to share. The opportunity to help travel brands understand their audiences and showcase these stories is the impact our team thrives on.

Congratulations to VisitGreenvilleSC for an incredible job hosting the event while connecting people with different destination marketing organizations and universities across the globe!