Here’s a small sampling of the questions we get: How much of your spend should you put toward digital? Does print matter anymore? Can someone please define OTT and how I can use it? Should you answer the phone when Yelp or Yellowpages calls to sell you ad space?
The truth is, there isn’t one answer that works 100% of the time. Your media mix is incredibly dependent on your goals, your audience, and your budget. We can help you wrangle all those loose ends and determine where you can get the most out of your media dollars.
Benefits of Media Planning
At Crawford, we realize that a wide net is not necessarily the best net. Our media strategy will help you find the best places to spend your media dollars so that you’re getting the maximum return for your budget.
- Thoroughly plan your media mix: know exactly where your money is going
- Know your market: identify your competitors and the landscape, then zero in on your target market
- Find the best mediums for your market
- Solidify your understanding of ROI
- Create a cohesive plan across digital and traditional placements
- Make sure you’re advertising to the audience that matters to you
Services and Specialties
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Market Analysis
Don’t jump blindly into your media spend. Start off on the right foot with a thorough understanding of your market. We’ll help you understand the media landscape (including competitors), identify demographics and interests, and determine your target audience’s media habits.
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Media Strategy and Implementation
One of the most important things you need to do is set your goals. Whether you’re interested in brand awareness, driving sales, or something else, we’ll put together a plan to help you accomplish it. We can help you determine your objectives; plan a media mix of digital and traditional channels; properly implement tracking on your website or CRM to pull in leads generated from campaigns; allot budget, timing, reach, and frequency; execute media buys and placements; and more.
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Plan Evaluation and Follow Up
Once your media plan has been executed, it’s time to make sure it’s working. We’ll help you measure impressions, goals, and ROI; determine what follow-up is required; continuously monitor and optimize digital campaigns; and assess where changes need to happen, or what can be done better.