Fleming’s Prime Steakhouse & Wine Bar executive chef presenting a signature dish as part of a campaign celebrating 65 chefs, 65 restaurants, and 65 unique signature dishes.

65 Signature Stories

With 65 restaurants and 65 executive chefs, Fleming’s Prime Steakhouse & Wine Bar has 65 signature dishes worth celebrating.

To showcase that individuality, we developed a campaign that swaps static menu photography for cinematic, chef-driven creative, putting each chef and each dish front and center. No two locations are the same, and this campaign makes sure guests know it.