Crawford Strategy President and CEO Talks Business Strategy, Motivation in Chicago

Marion Crawford, President and CEO of Crawford Strategy, recently participated in the Becker Group Business Strategy Roundtable in Chicago. The moderated panel discussion focused on strategies for business growth and team motivation.

“At Crawford Strategy, one of our growth strategies has been to take advantage of opportunities,” said Marion during the discussion. “That may seem simple, but it often takes nimble flexibility and significant effort to leverage opportunities when they come our way. Another area of focus is on delivering highly responsive service. Our clients value the fact we do what we say we will do, and we deliver a high-quality product in a timely manner.”

Marion was joined on the panel by Stephanie Nelson, Founder and CEO of BlueFire HR Consulting, Kevin McLennan, Senior Vice President of CBRE, and Neil Goldstein of Patzik, Frank and Samonthy, Ltd. Scott Becker, founder of Becker Strategy Group, moderated the panel. The conference was held at The Ritz-Carlton, Chicago and included two additional panels with business leaders from across the country.

“As a business owner, my best business advice is to hire and retain high-performing people who believe in your company mission and vision. Doing so creates a company culture of inspired employees who work together to create the best possible work for your clients,” added Marion. “It is also important to foster professional growth, allowing your team members to set goals, know what they are working toward and why those goals are important. Giving people a sense of their role in the big picture is vital for continued growth.”

Crawford Strategy was established in 2010, and today employs 30 professional staff under the leadership of president and CEO, Marion Crawford. The agency’s award-winning services and expertise span the entire spectrum of marketing, PR, branding and digital solutions. Crawford Strategy serves a national client base that includes healthcare, financial services, higher education, manufacturing and travel and tourism. Most importantly, Crawford Strategy is committed to an employee culture that emphasizes personal and professional growth, collaboration and adventure.