Southern Wesleyan University
Insight: Southern Wesleyan University (SWU) enlisted Crawford’s help in understanding what motivates adult students to pursue college degrees. In addition, after moving many of their courses online, Southern Wesleyan University was faced with the challenge of breaking into a marketplace fraught with skepticism.
Vision: In our testimonial campaign actual adult students speak from the heart about their very personal motivating factors for pursuing their degrees. Online education is highly competitive and SWU needed to both stand apart from the crowd and establish themselves as a credible and trustworthy institution. Enter, the ‘Why I SWU’ video campaign.
Outcome: We brought the campaign came to life by making SWU a playful verb that served as a platform for social media, but more importantly, reinforced Southern Wesleyan’s name recognition throughout the campaign.