Sumter Police Department Recruitment

Sumter Police Department

Insight: Nestled in the heart of South Carolina, Sumter County is rich in history with a forward thinking and progressive spirit. Though a great place to live and work, the Sumter Police Department was experiencing a decline in attracting applicants to join the force.

Vision: Crawford stepped up to bat with a multifaceted plan that included three intentionally designed videos that showcased the officers, the community, and the benefits of the job. These videos were used on all digital platforms as part of a robust paid-advertising strategy.

Outcome: Within several weeks, the number of applications received in a month skyrocketed over 1,000% above benchmarks and the numbers just keep growing.