We recently welcomed Curt Westlake as our new creative director. An award-winning ad agency veteran, Curt is responsible for creative direction and brand strategy for Crawford’s variety of clients. He will lead the award-winning creative team to develop and deliver strategies to clients that align with their vision and goals.
“Curt has an extensive background in many areas of the industry and is particularly experienced in brand and project strategy. He brings a highly thoughtful approach to his work and I know our team and clients will learn from his insights and observations of successful branding campaigns,” said Andy Windham, President and Chief Strategy Officer.
Curt’s diverse experience working in both creative and strategic roles make him an asset to the Crawford team. His background includes various leadership and creative positions where he specialized in creative direction, strategic marketing planning, product launches, and brand restaging. His most recent role was Creative Director with Infinity Marketing in Greenville.
As creative director at Crawford, Curt is responsible for developing and overseeing creative projects and maintaining a cohesive brand or project vision that encompasses what the client desires to achieve. He will work with the creative team to create concepts, ideas, messages, and strategies that will help to set our clients apart and help them achieve their goals.
“I am excited to have the opportunity to work at Crawford and to join this collaborative and supportive team,” said Curt. “I am passionate about the work I do and working with people equally as enthusiastic provides a great environment to produce exceptional results.”
Curt graduated from the University of Georgia with a degree in Advertising and earned his Master’s in Business Administration from Georgia State University. He has been a longtime resident of the Upstate.