Thrive Upstate

Insight: Following several years of bad press and a comprehensive reorganization to improve operations and oversight, South Carolina’s largest non-profit organization serving individuals with intellectual and related disabilities needed a fresh new brand.

Vision: Crawford’s qualitative and quantitative research led to the development of the Thrive Upstate brand identity, a name that focuses on the passionate quest for quality of life and maximum achievement.

Outcome: Pre- and post-benchmarking studies showed a 239% increase in positive brand perception.