travel & tourism

Patriots Point Naval and Maritime Museum is one of the largest museums of its kind in the world and home to the USS Yorktown and USS Laffey. Since 2020, we’ve supported them with branding, strategy, creative, and media. We are excited to continue to work closely with Patriots Point, helping them bring history to life.  

exucution & Results

Last year, we were tasked with increasing revenue of online ticket sales for Patriots Point. By May, online revenue had grown by 262% and maintained that level of growth for the remainder of the year, resulting in a 152% growth year-over-year.

The team accomplished this by launching campaigns focused on tickets being cheaper online than in-person and began targeting tourists locally to get them to buy tickets before they go. These campaigns saw a ROAS of over 2000% and are now part of the regular media mix.