travel & tourism case study
Patriots Point Naval and Maritime Museum is one of the largest museums of its kind in the world and home to the USS Yorktown and USS Laffey. Since 2020, we’ve supported them with branding, strategy, creative, and media. We are excited to continue to work closely with Patriots Point, helping them bring history to life.
exucution & Results
As the economy softened last year, Patriots Point began to see a drop in their in-person ticket sales, putting pressure on its largest revenue stream. We were tasked with shifting that revenue online, converting visitor intent into locked-in purchases before economic hesitation or day-of friction could cost the sale.
By May, online revenue had grown 262% and held that pace the rest of the year, closing at 152% growth year-over-year.
The team accomplished this by launching campaigns focused on tickets being cheaper online than in-person and began targeting tourists locally to get them to buy tickets before they go. These campaigns saw a ROAS of over 2000% and are now part of the regular media mix.