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Knowing Your Audience and How they Make Decisions Will Improve Your Marketing ROI
In marketing, we all want to increase sales and improve upon current ROI thresholds. This is the primary purpose of marketing, and it’s likely why you are reading this right now! A quick review of Chat GPT tells us that the purpose of marketing is to profitably...
Featured Blogs
Medical Misinformation is Putting Patients at Risk
Learn six effective ways leveraging the right PR strategy can combat medical misinformation.
How Providing Gen Z With Financial Education Benefits Them… And You
Learn three key reasons why business leaders and marketers should be providing Gen Z with financial education.
3 Ways Higher-Education Marketing Can Influence Prospective Students
Learn three key ways an informed marketing strategy can influence student decision making and increase college enrollment.
Medical Misinformation is Putting Patients at Risk
Learn six effective ways leveraging the right PR strategy can combat medical misinformation.
How Providing Gen Z With Financial Education Benefits Them… And You
Learn three key reasons why business leaders and marketers should be providing Gen Z with financial education.
3 Ways Higher-Education Marketing Can Influence Prospective Students
Learn three key ways an informed marketing strategy can influence student decision making and increase college enrollment.
Recent Blogs
Crawford Expands Public Relations And Client Services Team
Crawford recently welcomed two individuals to its team. Meghan Murphy joins as account executive and Jake Anthony joins as public relations account coordinator. They will provide support to Crawford clients as the agency continues to grow and expand its service...
Help! My digital ads are showing outside of my target location.
One of the biggest benefits of digital marketing is the ability to be highly targeted. Want to reach mothers in Clemson, SC who have two children in grade school, use their mobile phones to buy toys on Amazon, drive Toyotas, and have a 700+ credit score – but only...
Crawford Awarded Bronze Medal for Sustainability
Crawford is proud to announce it has been awarded the 2023 Bronze certification by EcoVadis, the world’s most trusted provider of business sustainability ratings. Crawford participates in an annual survey that evaluates business practices related to environment,...
Crawford Adds Three Team Members, Promotes Two More and Recognizes Milestone Anniversary
Crawford recently welcomed three new team members, promoted two invaluable performers and honored a milestone anniversary. Andrea Stegall Andrea Stegall, chief operating officer celebrates a decade with Crawford, Wendy McCarthy joins as director of public...
Increasing Emotional Intelligence: Part 2
Written by: Taylor Wilson, Senior Account Executive What is Emotional Intelligence? In Part I, we covered what emotional intelligence (also referred to as emotional quotient or EQ) is, and why it’s a critical component of successful relationships both in and out of...
Crawford Welcomes Four Summer Interns
Crawford welcomes Eleanor Kneeland, Hayden Kimbrough, Gracie Page and Eliza Easterby as interns for the 2023 summer semester. Crawford offers year-round internship opportunities to college students and recent graduates, allowing them to learn from experienced...
Crawford Expands Public Relations And Client Services Team
Crawford recently welcomed two individuals to its team. Meghan Murphy joins as account executive and Jake Anthony joins as public relations account coordinator. They will provide support to Crawford clients as the agency continues to grow and expand its service...
Help! My digital ads are showing outside of my target location.
One of the biggest benefits of digital marketing is the ability to be highly targeted. Want to reach mothers in Clemson, SC who have two children in grade school, use their mobile phones to buy toys on Amazon, drive Toyotas, and have a 700+ credit score – but only...
Crawford Awarded Bronze Medal for Sustainability
Crawford is proud to announce it has been awarded the 2023 Bronze certification by EcoVadis, the world’s most trusted provider of business sustainability ratings. Crawford participates in an annual survey that evaluates business practices related to environment,...
Crawford Adds Three Team Members, Promotes Two More and Recognizes Milestone Anniversary
Crawford recently welcomed three new team members, promoted two invaluable performers and honored a milestone anniversary. Andrea Stegall Andrea Stegall, chief operating officer celebrates a decade with Crawford, Wendy McCarthy joins as director of public...
Increasing Emotional Intelligence: Part 2
Written by: Taylor Wilson, Senior Account Executive What is Emotional Intelligence? In Part I, we covered what emotional intelligence (also referred to as emotional quotient or EQ) is, and why it’s a critical component of successful relationships both in and out of...
Crawford Welcomes Four Summer Interns
Crawford welcomes Eleanor Kneeland, Hayden Kimbrough, Gracie Page and Eliza Easterby as interns for the 2023 summer semester. Crawford offers year-round internship opportunities to college students and recent graduates, allowing them to learn from experienced...