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Knowing Your Audience and How they Make Decisions Will Improve Your Marketing ROI
In marketing, we all want to increase sales and improve upon current ROI thresholds. This is the primary purpose of marketing, and it’s likely why you are reading this right now! A quick review of Chat GPT tells us that the purpose of marketing is to profitably...
Featured Blogs
Medical Misinformation is Putting Patients at Risk
Learn six effective ways leveraging the right PR strategy can combat medical misinformation.
How Providing Gen Z With Financial Education Benefits Them… And You
Learn three key reasons why business leaders and marketers should be providing Gen Z with financial education.
3 Ways Higher-Education Marketing Can Influence Prospective Students
Learn three key ways an informed marketing strategy can influence student decision making and increase college enrollment.
Medical Misinformation is Putting Patients at Risk
Learn six effective ways leveraging the right PR strategy can combat medical misinformation.
How Providing Gen Z With Financial Education Benefits Them… And You
Learn three key reasons why business leaders and marketers should be providing Gen Z with financial education.
3 Ways Higher-Education Marketing Can Influence Prospective Students
Learn three key ways an informed marketing strategy can influence student decision making and increase college enrollment.
Recent Blogs
Increasing Emotional Intelligence: Part 2
Written by: Taylor Wilson, Senior Account Executive What is Emotional Intelligence? In Part I, we covered what emotional intelligence (also referred to as emotional quotient or EQ) is, and why it’s a critical component of successful relationships both in and out of...
Crawford Welcomes Four Summer Interns
Crawford welcomes Eleanor Kneeland, Hayden Kimbrough, Gracie Page and Eliza Easterby as interns for the 2023 summer semester. Crawford offers year-round internship opportunities to college students and recent graduates, allowing them to learn from experienced...
Increasing Emotional Intelligence: Part I
Written by: Taylor Wilson, Senior Account Executive What is EQ? Have you ever wondered why sometimes one individual has greater success in the workplace over another, despite similar experience, educational background, and even Intelligence Quotient (IQ)? The...
Artificial Intelligence and Advertising Creative: Doom or Boon?
“It’s the end of the world as we know it, and I feel fine.” --REM Written By: Curt Westlake, Creative Director The race to own the Artificial Intelligence (AI) space is playing out in front of us at a blinding pace, and we’re all going along for the ride whether we...
The Crawford Book Corner: A 2022 Synopsis of Everything Books
Written By: Graham Chitty, Account Management Intern How often do you read? Do you jump at any chance to indulge in the binds of a book? Do you simply skim pages here and there on newsstands or from long forgotten shelves? Whether you are an avid or leisurely...
Crawford Grows Creative Team with Addition of Jim Harris as UX Designer
Crawford recently added Jim Harris as UX designer. In this role, Harris will curate strategically crafted content for video production and graphic and web design to captivate engagement from clients. “Jim’s valuable experience coupled with his artistic eye and...
Increasing Emotional Intelligence: Part 2
Written by: Taylor Wilson, Senior Account Executive What is Emotional Intelligence? In Part I, we covered what emotional intelligence (also referred to as emotional quotient or EQ) is, and why it’s a critical component of successful relationships both in and out of...
Crawford Welcomes Four Summer Interns
Crawford welcomes Eleanor Kneeland, Hayden Kimbrough, Gracie Page and Eliza Easterby as interns for the 2023 summer semester. Crawford offers year-round internship opportunities to college students and recent graduates, allowing them to learn from experienced...
Increasing Emotional Intelligence: Part I
Written by: Taylor Wilson, Senior Account Executive What is EQ? Have you ever wondered why sometimes one individual has greater success in the workplace over another, despite similar experience, educational background, and even Intelligence Quotient (IQ)? The...
Artificial Intelligence and Advertising Creative: Doom or Boon?
“It’s the end of the world as we know it, and I feel fine.” --REM Written By: Curt Westlake, Creative Director The race to own the Artificial Intelligence (AI) space is playing out in front of us at a blinding pace, and we’re all going along for the ride whether we...
The Crawford Book Corner: A 2022 Synopsis of Everything Books
Written By: Graham Chitty, Account Management Intern How often do you read? Do you jump at any chance to indulge in the binds of a book? Do you simply skim pages here and there on newsstands or from long forgotten shelves? Whether you are an avid or leisurely...
Crawford Grows Creative Team with Addition of Jim Harris as UX Designer
Crawford recently added Jim Harris as UX designer. In this role, Harris will curate strategically crafted content for video production and graphic and web design to captivate engagement from clients. “Jim’s valuable experience coupled with his artistic eye and...