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Shannon Kohn joins Crawford as Senior Content Marketing Strategist
We recently welcomed Shannon Kohn as senior content marketing strategist. In this role, Shannon will support Crawford’s clients in all aspects of organic social media strategy including concepting big creative ideas, executing tactical plans and developing engaging...
Your Next Employees Are Your New Marketing Audience
Article by Allison Mertens, Senior Vice President, Corporate Growth. Published in Greenville Business Magazine, December 2021. Recruiting – It’s the new marketing. French writer Jean-Baptiste Alphonse Karr wrote, “plus ça change, plus c'est la même chose”. The more...
Crawford Celebrates First Recipients of Courage in Communications Scholarship at USC Upstate
Crawford is excited to share the first annual Courage in Communications Scholarship has been awarded to USC Upstate students Salleah Brown-Massey and Tyone Archie. Crawford established the scholarship to benefit USC Upstate communication students representing...
Crawford Welcomes McKoy Crawford as Account Coordinator
We recently added McKoy Crawford to its team as an account coordinator. In this role, McKoy will support several account teams with research, planning, and client communication in addition to helping clients with their strategic marketing needs. “McKoy’s vibrant...
Crawford Welcomes Abbie Bailey as Junior Graphic Designer
We recently added Abbie Bailey to our team as a Junior Graphic Designer. In this role, Abbie will play an instrumental role on Crawford’s design team to assist with developing concepts for advertising and marketing projects and campaigns. She previously supported...
Marion Crawford Receives Women in Business Award
We are excited to share that our CEO and Founder Marion Crawford has received a South Carolina Women in Business Award from Integrated Media Publishing. The statewide recognition honors “selected businesswomen across South Carolina based on career achievements,...
The Crawford Book Corner: A 2022 Synopsis of Everything Books
How much do you read, like really read? Do you jump at any chance to indulge in the binds of a book? Or do you simply skim pages here and there on newsstands or from long forgotten shelves? Whether you are an avid or leisurely reader it is important to appreciate...
Jennifer Pacanski joins Crawford as Account Supervisor
Crawford recently added experienced marketing professional Jennifer Pacanski as account supervisor. In this role, Pacanski will manage multiple accounts, deliver strategic insight and build strong client relationships. “We are excited to add Jennifer to our...
Crawford Grows Creative Team with Addition of Jim Harris as UX Designer
Crawford recently added Jim Harris as UX designer. In this role, Harris will curate strategically crafted content for video production and graphic and web design to captivate engagement from clients. “Jim’s valuable experience coupled with his artistic eye and...
Crawford Strengthens Its Media Team
Crawford is strengthening its marketing capabilities with the promotion of longtime team member Michelle Herring to associate media director and the addition of Natalie Richards as digital strategist. Crawford continues to see exponential growth in requests for...
Ted Rooke joins Crawford as Client Strategy Director
Crawford recently added industry veteran Ted Rooke as client strategy director. In this newly created role, Rooke will support Crawford’s team in delivering strategic thinking and deepening client engagement across the agency’s client roster. “Crawford has evolved...
Crawford Welcomes Three Fall Interns
Crawford welcomes Savannah Fowler, Graham Chitty, and Megan Reineke as interns for the fall of 2022. Crawford offers year-round internship opportunities to college students and recent graduates, allowing them to learn from experienced professionals on a variety of...
Crawford Grows Digital Team with New Content Marketing Specialist
Crawford recently added Thomas Catoe as content marketing specialist. In this role, Catoe will curate engaging social media messaging and copywriting that brings tangible results for clients. “Thomas’s valuable knowledge mixed with his creativity and passion for...
Crawford Promotes Emily Moseley to Associate Director of Public Relations
Crawford is happy to announce longtime team member, Emily Moseley, has been promoted to associate director of public relations. “Emily has been invaluable to our team and clients for eight years,” said Andrea Stegall, Chief Operating Officer. “She builds and...
University of West Georgia
As higher education institutions began to feel the effects of the impending enrollment cliff—expedited by the COVID19 pandemic—the University of West Georgia (UWG) was determined to stay ahead of the curve. Crawford had the opportunity to begin a partnership with...
University of South Carolina School of Medicine Greenville Selects Crawford as Marketing and Communications Partner
Crawford has been selected by the University of South Carolina School of Medicine Greenville to partner for marketing and communication services including public relations, community relations, social media strategy, creative, and media planning and buying....