Financial Marketing

A pillar of our agency from the beginning, financial services marketing is part of our DNA. We live it and breathe it every day. We understand the unique demands of this competitive category that requires agility, responsiveness, and creative messages that have an impact…and total mastery of compliance issues, of course.

The Crawford team brings expertise across a broad spectrum of financial services including banks, credit unions, wealth management, and insurance. From strategic brand strategy and advertising to in-branch and internal communications, we provide our clients with the full range of marketing and communications services.

0Years of Experience
Total Projects

Mergers & Acquisitions Supported

Services Provided

  • Advertising
  • Brand Development
  • Community Relations
  • Copywriting
  • Content Marketing
  • Digital Media
  • E-commerce
  • Email Marketing
  • Experiential
  • Graphic Design
  • Photo / Video / Illustration
  • Public / Media Relations
  • Research
  • Search Engine Optimization
  • Social Media
  • Strategic Planning
  • Traditional Media
  • Website Development
Team Experience
Bank of America
First Carolina Bank
Suntrust Bank
County Bank
Seaside Bank and Trust
United Community
Synchrony Bank
Towne Bank
Stoever & Palmore Investment Group
Greenwood Capital
Avalon Bay Communities
Bankers Life
American Federal Investments
Tennessee Department of Treasury
TTCU Federal Credit Union
Nachman Norwood & Parrott Wealth Management
SouthState Duncan Williams

Client Spotlight

United Community

The partnership between Crawford and United Community goes back to 2012 and reflects a relationship that seamlessly integrates our creative, media, and public relations teams with United Community’s in-house Marcom team. Over the years we have developed many campaigns to grow the commercial and retail sides of their business.

A 2023 highlight was our leadership role in a re-brand of the bank from United Community Bank to United Community. This wide-ranging effort included logo development support, a cascading rollout in 27 markets across the Southeast, and a new branding campaign.

Some examples from this initiative:

Don’t take our word for it…
“During the course of our relationship, Crawford has been an integral part of our success.”
– Lynn Harton, Chairman and CEO / United Community

Financial Case Studies

United Community Bank

Just the Facts

Sometimes boring bank advertising can be fun, even when you stick to “just the facts.”

United Community Bank

Video Animation

See how our animated video brought Treasury Management services to life by explaining the features and benefits for United Community customers.