Financial Marketing
A pillar of our agency from the beginning, financial services marketing is part of our DNA. We live it and breathe it every day. We understand the unique demands of this competitive category that requires agility, responsiveness, and creative messages that have an impact…and total mastery of compliance issues, of course.
The Crawford team brings expertise across a broad spectrum of financial services including banks, credit unions, wealth management, and insurance. From strategic brand strategy and advertising to in-branch and internal communications, we provide our clients with the full range of marketing and communications services.
Mergers Supported
- Advertising
- Brand Development
- Community Relations
- Copywriting
- Content Marketing
- Digital Media
- E-commerce
- Email Marketing
- Experiential
- Graphic Design
- Photo / Video / Illustration
- Public / Media Relations
- Research
- Search Engine Optimization
- Social Media
- Strategic Planning
- Traditional Media
- Website Development
Team Experience
United Community
The partnership between Crawford and United Community goes back to 2012 and reflects a relationship that seamlessly integrates our creative, media, and public relations teams with United Community’s in-house Marcom team. Over the years we have developed many campaigns to grow the commercial and retail sides of their business.
A 2023 highlight was our leadership role in a re-brand of the bank from United Community Bank to United Community. This wide-ranging effort included logo development support, a cascading rollout in 27 markets across the Southeast, and a new branding campaign.
Some examples from this initiative:
Don’t take our word for it…
United Community Bank
Just the Facts
Sometimes boring bank advertising can be fun, even when you stick to “just the facts.”
United Community Bank
Video Animation
See how our animated video brought Treasury Management services to life by explaining the features and benefits for United Community customers.