Healthcare Marketing

The healthcare environment is challenging, fast-paced, and ever-changing. We get it. Crawford was built on a portfolio of healthcare marketing clients.

A rigorous approach to audience insights and analysis is the Crawford difference. When it comes to medical and health advertising, a greater understanding of needs, motivations, and decision-making processes drives our thinking and ideas. In addition, we understand the complexities of advertising in a highly regulated industry and how to do so compliantly. The result? Improved targeting and more compelling messages that get results.

With experience that spans the full range of services, Crawford brings an extensive knowledge base to healthcare providers who seek a collaborative partner that can take their vision and help bring it to life. From hospital, medical device, and home care marketing to everything else in between, Crawford is your in-network advertising agency.

0Years of Experience
Total Projects

Healthcare Clients

Services Provided

  • Advertising
  • Brand Development
  • Community Relations
  • Copywriting
  • Content Marketing
  • Digital Media
  • E-commerce
  • Email Marketing
  • Experiential
  • Graphic Design
  • Photo / Video / Illustration
  • Public / Media Relations
  • Research
  • Search Engine Optimization
  • Social Media
  • Strategic Planning
  • Traditional Media
  • Website Development
Team Experience
The V Foundation for Cancer Research
Mary Telfair Women's Hospital
University of South Carolina School of Medicine
UNC Eshelman School of Pharmacy
The Queens Health System
Prisma Health
Bon Secours St. Francis Health System
MUSC Health Medical University of South Carolina
Lynn Sage Breast Cancer Foundation
Integrative Therapeutics
CaroMont Health
New Hope Fertility
SSM Health
Enzymatic Therapy
Jennie Stuart Health
Ballad Health
Dean Health Plan Medica
ACTG Aids Clinical Trials Group
Biomerieux Pioneering Diagnostics
Meri Medical Education & Research Institute

Client Spotlight

The Queen’s Health System

The Queen’s Health System is the largest healthcare provider in the state of Hawai‘i. Crawford was engaged by Queen’s in the spring of 2021 to handle brand strategy and advertising along with large quantities of internal communications and recruitment marketing needs. This workload included quick turnaround design and production projects that were managed across five time zones.

Some examples from this initiative:

Don’t take our word for it…

“Essentially, Crawford Agency functions as an extension of my communication team. The Crawford team is talented, dependable, and responsive… I highly recommend them as a communications partner.”

– Rowena Buffet Timmons, Executive VP & Chief Administrative Officer / The Queen’s Health System

Healthcare Case Studies

The Queen's Health System

Recruitment Campaign

See how The Queen’s Health System increased audience reach and maximized the impact of QHS recruitment advertising to fill critical clinical and non-clinical positions.

Interim Healthcare

Recruitment Campaign

Learn how Crawford utilized research, day-in-the-life videos, and a targeted digital media strategy to boost job applications for Interim HealthCare.