With a potential TikTok ban looming, now may be the time to turn (at least a some) of their focus to other, more-stable-for-now social platforms.

Learn six effective ways leveraging the right PR strategy can combat medical misinformation.

Learn seven easy ways to use social listening to improve your social media marketing strategy.

Learn three key reasons why business leaders and marketers should be providing Gen Z with financial education.

Learn five key reasons why using artificial intelligence in healthcare can improve patient experiences.

Learn three key ways an informed marketing strategy can influence student decision making and increase college enrollment.

More than 28 million U.S. websites stand to lose up to 18 years of historic data when Google permanently deletes Universal Analytics from its servers on July 1, 2024. Here’s everything you need to know about why they’re doing it, and how to save your data.

Financial planning, especially as consumers get older and begin to approach retirement age, takes on a greater level of importance. With so much information available to consumers in today’s landscape it would be easy to think decisions are driven by research and rational factors.

According to the National Institute of Mental Health, nearly one-third (31%) of American teenagers suffer from anxiety disorder. Additionally, per a recent study conducted by Gallup and the Lumina Foundation, among adults aged 17-27, “emotional stress” was the fourth leading cause reported as the reason for not attending an institute of higher learning. It’s clear: […]

As marketers, we know that influence is a key factor in decision-making. Peer-to-peer influence—especially in the social media space—drives consumers to open their wallets, and inspires them to make decisions on everything from which clothing brands they should wear to what snack brands they should add to their grocery cart. So it should come as […]