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A crowd of people cross a busy city intersection with social media graphics around them to indicate busy online activity

7 Ways Social Listening Makes Dollars and Sense

Learn seven easy ways to use social listening to improve your social media marketing strategy.

A Gen Z girl uses her mobile phone with financial graphics to indicate she's using online banking

How Providing Gen Z With Financial Education Benefits Them… And You

Learn three key reasons why business leaders and marketers should be providing Gen Z with financial education.

Illustration of Doctors examining a patient using a medical app

Artificial Intelligence in Healthcare for a Better Patient Experience

Learn five key reasons why using artificial intelligence in healthcare can improve patient experiences.

3 Ways Higher Ed Influences Students

3 Ways Higher-Education Marketing Can Influence Prospective Students

Learn three key ways an informed marketing strategy can influence student decision making and increase college enrollment.

Google Analytics Data Deletion

Why Google’s Deleting Analytics Data on July 1 and How to Export It

More than 28 million U.S. websites stand to lose up to 18 years of historic data when Google permanently deletes Universal Analytics from its servers on July 1, 2024. Here’s everything you need to know about why they’re doing it, and how to save your data.

Emotions of Finance Planning

How Emotions Affect Financial Decision-Making

Financial planning, especially as consumers get older and begin to approach retirement age, takes on a greater level of importance. With so much information available to consumers in today’s landscape it would be easy to think decisions are driven by research and rational factors.

Anxiety in Higher Education

How to Increase College Enrollment: A Guide to Understanding and Addressing Student Anxiety

According to the National Institute of Mental Health, nearly one-third (31%) of American teenagers suffer from anxiety disorder. Additionally, per a recent study conducted by Gallup and the Lumina Foundation, among adults aged 17-27, “emotional stress” was the fourth leading cause reported as the reason for not attending an institute of higher learning. It’s clear: […]

Healthcare Micro-influencers

Micro-Influencers for Healthcare Marketing:
5 Key Questions for Campaign Success

As marketers, we know that influence is a key factor in decision-making. Peer-to-peer influence—especially in the social media space—drives consumers to open their wallets, and inspires them to make decisions on everything from which clothing brands they should wear to what snack brands they should add to their grocery cart. So it should come as […]

Audience Decision Making & ROI

Knowing Your Audience and How they Make Decisions Will Improve Your Marketing ROI

In marketing, we all want to increase sales and improve upon current ROI thresholds. This is the primary purpose of marketing, and it’s likely why you are reading this right now! A quick review of Chat GPT tells us that the purpose of marketing is to profitably identify, service, and retain customers. (We probably did […]

Crawford bolsters leadership team

Crawford Bolsters Leadership Team

Crawford grew several of its largest and most long-standing client relationships, while also expanding its roster of national and regional accounts, leading to several important moves. Notably, Crawford named Bryant Lambert as senior vice president, client relations. In this newly created role, Lambert will focus on deepening Crawford’s client relationships, implementing innovative marketing and communications […]

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