Crawford was recently selected by the Brunswick County Tourism Development Authority to be its marketing agency. Crawford will provide strategic marketing for the area’s collection of islands and towns along the southern coast of North Carolina, including Sunset Beach, Ocean Isle Beach, Holden Beach, Oak Island, Caswell Beach, Bald Head Island, Leland, Shallotte, Southport, and […]

At Crawford, we are fortunate to work with several wonderful clients who are not only doing great things in their respective companies or industries, but also in their communities. As part of that, we are proud to see talented leaders of several of our clients recognized in this month’s Greenville Business Magazine 50 Most Influential […]

We recently welcomed Shannon Kohn as senior content marketing strategist. In this role, Shannon will support Crawford’s clients in all aspects of organic social media strategy including concepting big creative ideas, executing tactical plans and developing engaging content that fits into their strategic landscape. “Shannon has a strong background in several of our current clients’ […]

See how Crawford helped UWG move from a second-choice college to a go-to school for self-directed students who want to ‘be’ themselves not ‘find’ themselves.

Sometimes boring bank advertising can be fun, even when you stick to “just the facts.”

See how Crawford used branding and strategy to help the NC’s Brunswick Islands brand deliver a more emotional, aspirational message to visitors.

See how Crawford used branding and strategy to help elevate the Haywood County brand to new levels in the tourism market.

Article by Allison Mertens, Senior Vice President, Corporate Growth. Published in Greenville Business Magazine, December 2021. Recruiting – It’s the new marketing. French writer Jean-Baptiste Alphonse Karr wrote, “plus ça change, plus c’est la même chose”. The more things change, the more things stay the same. That concept can be applied to business too. Since […]

American Zinc Products engaged Crawford to address communications objectives related to misperceptions of the company and its technology processes. Utilizing a mix of social media, public relations and video content, the company’s image was tangibly transformed.

Study how Crawford helped Southern Wesleyan University increase adult student enrollment.