Insight: During the winter holiday season, there’s a lot competing for our attention: Shopping. Parties. Family events. How do you convince people to make time for one more thing? You turn it into a can’t-miss tradition. Vision: Our marketing elevated the Ice on Main brand experience beyond ice skating. For our skaters, coming to downtown Greenville’s […]

Learn how Crawford utilized research, day-in-the-life videos, and a targeted digital media strategy to boost job applications for Interim HealthCare.

See how Crawford used a non-traditional testimonial approach to make an impact.

See how Crawford used branding and strategy to help the North Myrtle Beach CVB establish a brand to compete for tourists’ attention.

How Crawford helped redefine ability and rebuild a brand.

Sumter Police Department needed new talent to join the force, and Crawford delivered.

See how Crawford helped benchmark USC Upstate’s regional recognition and launch a creative campaign that made people take notice of the university.

The last few years have been…well, unusual. Discover how we got cracking on ways to draw people into the beautiful North Carolina Smoky Mountains.

Crawford is excited to share the first annual Courage in Communications Scholarship has been awarded to USC Upstate students Salleah Brown-Massey and Tyone Archie. Crawford established the scholarship to benefit USC Upstate communication students representing historically underrepresented and underserved minority groups. “It’s critically important that we help to create opportunity for students in this industry […]

We recently added McKoy Crawford to its team as an account coordinator. In this role, McKoy will support several account teams with research, planning, and client communication in addition to helping clients with their strategic marketing needs. “McKoy’s vibrant personality, attentiveness, and strategic thinking are a welcome addition to Crawford’s account services team,” said Katie […]