Around a decade ago, a soon-to-be famous speaker stood in front of an audience with an idea to generate leaders and inspire internal teams to take action. He drew three circles: one inside the other, and each one bigger than the next. From the outside in, he labeled them “what,” “how” and “why.” He explained […]
Imagine, if you will, that you’re walking into a grocery store to find a specific brand of almond milk. As soon as you enter, you see a maze of aisles decked out with signs leading you everywhere but the actual section where the almond milk is located. Then, an employee comes up to you and […]
Crawford Strategy welcomes Caroline Welch, Anna Hoffman, Ann Collins Josey and Eliza Hopkins as 2019 spring interns. Crawford Strategy offers year-round internship opportunities for college students and recent graduates, providing the opportunity to learn alongside Crawford Strategy employees. The 2019 spring interns are enterprising and bring a high level of enthusiasm to the company. “We […]
Hay Now! The Crawford Strategy team was originally tasked with creating a new website for Haywood County, that later turned into a fully integrated partnership. Click below to read more about the award-winning campaign that captures the spirit of Haywood County.
When discussing social media campaigns with clients, we always ask: who do you want to reach? And sometimes, we’re told: well…everyone. Our company wants everyone in the city/the region/the state with a social media account to hear more about us. But here’s the thing: broad social audiences aren’t effective. Okay, let me start by clarifying: […]
We recently welcomed Jonny Redfield as a graphic designer. In his role on the agency’s expanding creative team, Jonny is responsible for conceptualizing and implementing the digital and print creative solutions that address the marketing needs of all Crawford clients. Jonny graduated from the Franciscan University of Steubenville with a bachelor’s degree in creative arts. […]
When you create content for your brand, are you speaking to Mark, Rachel, Sally or Justin? If you can’t answer this, who are you selling to? These days, marketing is personal, and without a clear picture of your audience, you’re missing out on a golden opportunity to provide the information potential customers are actively seeking. […]
When Crawford Strategy works with your business on a digital marketing project, chances are you’ll be asked: can we have access to your Tag Manager account? A lot of times we’re met with blank stares, mostly because we forget that sometimes digital talk can seem a little like a different language to people who aren’t […]
Take a second to think about your team and the people around you. Are they motivated? Encouraged? Do they feel valued? If so, congratulations. But for most of us, this isn’t a reality. According to a 2017 Gallup poll, 77% of employees say they aren’t engaged in their jobs. Some say they’re emotionally disconnected and […]
We are thrilled to welcome Alyssa Broeker, Isabel Eisenhaure, Carey Turner and Jamie Gleeson as our 2018 fall interns! We offer year-round internship opportunities for college students and recent graduates, and the 2018 fall interns bring a whole new level of creativity and positivity to the Crawford community. “Our 2018 fall intern class represent the […]