Hay Now! The Crawford Strategy team was originally tasked with creating a new website for Haywood County, that later turned into a fully integrated partnership. Click below to read more about the award-winning campaign that captures the spirit of Haywood County.
When discussing social media campaigns with clients, we always ask: who do you want to reach? And sometimes, we’re told: well…everyone. Our company wants everyone in the city/the region/the state with a social media account to hear more about us. But here’s the thing: broad social audiences aren’t effective. Okay, let me start by clarifying: […]
We recently welcomed Jonny Redfield as a graphic designer. In his role on the agency’s expanding creative team, Jonny is responsible for conceptualizing and implementing the digital and print creative solutions that address the marketing needs of all Crawford clients. Jonny graduated from the Franciscan University of Steubenville with a bachelor’s degree in creative arts. […]
When you create content for your brand, are you speaking to Mark, Rachel, Sally or Justin? If you can’t answer this, who are you selling to? These days, marketing is personal, and without a clear picture of your audience, you’re missing out on a golden opportunity to provide the information potential customers are actively seeking. […]
When Crawford Strategy works with your business on a digital marketing project, chances are you’ll be asked: can we have access to your Tag Manager account? A lot of times we’re met with blank stares, mostly because we forget that sometimes digital talk can seem a little like a different language to people who aren’t […]
Take a second to think about your team and the people around you. Are they motivated? Encouraged? Do they feel valued? If so, congratulations. But for most of us, this isn’t a reality. According to a 2017 Gallup poll, 77% of employees say they aren’t engaged in their jobs. Some say they’re emotionally disconnected and […]
We are thrilled to welcome Alyssa Broeker, Isabel Eisenhaure, Carey Turner and Jamie Gleeson as our 2018 fall interns! We offer year-round internship opportunities for college students and recent graduates, and the 2018 fall interns bring a whole new level of creativity and positivity to the Crawford community. “Our 2018 fall intern class represent the […]
We are proud to announce we recently have been recognized with seven MarCom awards, including one Platinum and three Gold awards. The MarCom awards are one of the largest, most-respected creative competitions in the world, with roughly 6,000 print and digital entries submitted from numerous countries each year. “I am extremely proud of the Crawford […]
We are thrilled to announce the launch of a new service and proprietary program, Deliver Your Brand. The Deliver Your Brand service will help organizations leverage their employees to build their brand. The innovative Deliver Your Brand curriculum will help companies translate their mission, vision and values into a positive customer experience by mobilizing and […]
We are honored to have been recently recognized, along with our client, the Haywood County Tourism Development Authority, as a Finalist for a Destiny Award from the U.S. Travel Association Destinations Council. Our partnership received the recognition for our “Hay Now” campaign in the category of Branding and Integrated Marketing Campaign: Destination Marketing Budget $1 […]