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Four Decision Styles and How They Impact Consumer Choices

Learn the four main styles of decision-making, how consumers use them, and how marketers can leverage this understanding for more impactful communications.

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4 Ways to Leverage Social Listening in Higher Education

Learn 4 easy ways you can use social listening to boost your next higher education marketing strategy.

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E-Commerce Marketing Strategies to Influence Consumer Purchase Decisions

Understand the consumer decision-making process and what e-commerce tactics can be implemented to increase sales and achieve your marketing goals.

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City of Columbia

Together, We Are Columbia is based on the principles of pride, community, welcoming, and opportunity. This new brand direction will help the City of Columbia tell their story of being a dynamic city capable of leading South Carolina into the future.

The Queen’s Health System

See how Crawford helped UWG move from a second-choice college to a go-to school for self-directed students who want to ‘be’ themselves not ‘find’ themselves.

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Artificial Intelligence: The Great Disruptor That Will Aid Both Agencies and Clients Alike

Learn how generative AI stands poised to support and enhance the capabilities of creative agencies by unlocking new levels of innovation and efficiency.

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Travel 2024: Ins and Outs

Maximize your destination marketing strategy by discovering 2024’s latest travel planning trends.

Crawford Addy Awards

American Advertising Federation Awards

Crawford is proud to share that we’ve won seven silver awards at American Advertising Federation (AAF) Advertising Awards in Greenville, S.C.

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Is TikTok’s Time Ticking Down? Why Smart Marketers Aren’t Panicking.

With a potential TikTok ban looming, now may be the time to turn (at least a some) of their focus to other, more-stable-for-now social platforms.

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Medical Misinformation is Putting Patients at Risk

Learn six effective ways leveraging the right PR strategy can combat medical misinformation.

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