We recently welcomed Shannon Kohn as senior content marketing strategist. In this role, Shannon will support Crawford’s clients in all aspects of organic social media strategy including concepting big creative ideas, executing tactical plans and developing engaging content that fits into their strategic landscape. “Shannon has a strong background in several of our current clients’ […]

See how Crawford helped UWG move from a second-choice college to a go-to school for self-directed students who want to ‘be’ themselves not ‘find’ themselves.

Sometimes boring bank advertising can be fun, even when you stick to “just the facts.”

See how Crawford used branding and strategy to help the NC’s Brunswick Islands brand deliver a more emotional, aspirational message to visitors.

See how Crawford used branding and strategy to help elevate the Haywood County brand to new levels in the tourism market.

Article by Allison Mertens, Senior Vice President, Corporate Growth. Published in Greenville Business Magazine, December 2021. Recruiting – It’s the new marketing. French writer Jean-Baptiste Alphonse Karr wrote, “plus ça change, plus c’est la même chose”. The more things change, the more things stay the same. That concept can be applied to business too. Since […]

American Zinc Products engaged Crawford to address communications objectives related to misperceptions of the company and its technology processes. Utilizing a mix of social media, public relations and video content, the company’s image was tangibly transformed.

Study how Crawford helped Southern Wesleyan University increase adult student enrollment.

See how our animated video brought Treasury Management services to life by explaining the features and benefits for United Community customers.

Insight: During the winter holiday season, there’s a lot competing for our attention: Shopping. Parties. Family events. How do you convince people to make time for one more thing? You turn it into a can’t-miss tradition. Vision: Our marketing elevated the Ice on Main brand experience beyond ice skating. For our skaters, coming to downtown Greenville’s […]